Ms. Twinkle Sharma
- Born: 9th June 2000
- Marital Status: Single
- Parents: Mr. Pankaj Sharma ( Father), Mrs. Upasna Sharma (Mother), Mr. Akash Sharma ( Younger Brother)
- Height: 5 Feet 5 Inches
- Citizenship: Indian
- Languages Known: Hindi, English, German
- Location: Delhi
- Education: Pursuing a Bachelor of Journalism and Mass Communication.
OI: Where did you grow up?
TS: Born and brought up in Delhi
OI: From where you did your schooling?
TS: Everest Public School, Delhi NCR
OI: What were your best / worst subjects in school?
TS: The best subject was Science and Maths and the worst was definitely Politics, Social Studies.
OI: What was your favorite game?
OI: What’s your most embarrassing childhood memory?
TS: I used to wear long shorts overdress and I used to think that I am looking so cool.
OI: What were you like as a kid?
TS: I was a mix of many emotions, I used to laugh a lot, shy at times but used to laugh a lot.
OI: What was your favorite toy?
TS: I love dolls a lot, I still have so many with me.
OI: Whom do you love more: your parents, spouse, kids, siblings, yourself?
TS: My mom is everything for me.
OI: What advice would you give your younger self?
TS: Just calm down, life is too long you don’t need to cry on everything, just focus on your work and move on.
OI: What do you do to keep yourself presentable? One makeup thing you can’t step out without?
TS: I only do the best possible dressing and a little bit of natural makeup. And one thing that I cannot step out is Sunscreen.
OI: Do you actually feel any pressure to look presentable always?
TS: No actually not, lots of people do full face makeup everyday and when people see them in real they don’t even recognize, I believe in looking naturally beautiful, I don’t put extra effort on an everyday look, I am very much comfortable in my skin, I don’t suggest you hide your skin imperfections through makeup.
OI: What is your go-to outfit?
TS: Denim jeans and a white shirt.
OI: When you go out to do people recognize you?
TS: Yeah they do, I usually receive Instagram DMs that they saw me there and there.
OI: DO you get used to being a celebrity / famous?
TS: Yeah that’s quite normal now.
OI: What have you learned about yourself since you became a celebrity?
TS: I believe in learning new things every day, so I am still in the learning phase.
OI: If you weren’t famous, what would you be up to right now?
TS: I would have been a journalist.
OI: How would someone get your special attention?
TS: By showing extra care, extra efforts, and appreciate me …hehehehe
OI: What do you like doing in your spare time?
TS: I like watching youtube videos, new makeup tricks, fashion ideas, exploring the new concept for my shoots.
OI: What would you like to be remembered about you?
TS: Positivity. Inspirational quotes that I always post through my Instagram, my stories …I love spreading positivity and like to be remembered for that only.
OI: One thing you can’t live without?
TS: My Mom. Although that’s not a thing I know, I can’t live without her. She is everything for me.
What’s Your Favourite
OI: what is your favorite movie?
TS: I am not into movies much but recently I watched Kabir Singh and I loved it.
OI: What sports do you enjoy watching?
TS: I don’t watch sports. But if you are asking than just to name one I like Volleyball. Hot men and women jumping playing and I love it.
OI: What sports do you enjoy playing?
TS: Well !!! That’s badminton.
OI: What is your favorite song?
TS: Its Lamborghini by Ragini. This is my morning song too. Every morning I listen to this song.
OI: What is your favorite place to eat?
TS: Salad Story. I am on a strict diet so I like salad story.
OI: What are your favorite clothes?
TS: I like crop tops, skirts, and many more like I love all glamorous clothes.
OI: The gift you hate/love most?
TS: I hate soft toys as gifts like I am grown up now and my all-time favorite gift is clothes.
OI: Your favorite YouTuber?
TS: Malvika Sitlani and dolly Singh.
OI: What is your favorite color?
TS: Sky blue
OI: What is your favorite time pass?
TS: Stalking people …hahahahahaha
OI: Would you date a fan?
TS: I don’t mind actually….. hahahaha
OI: Scariest dream?
TS: I am in a boat on a road and a dog is running behind me.
OI: What would you change your name to?
TS: Precious …hahaha…so it would sound like Precious Sharma.
OI: What is your biggest / weirdest fear?
TS: Losing my mom.
OI: What would be your superpower?
TS: I can change the negative mindset to positive.
OI: What pet do you love to have?
TS: I am very much scared of animals so I cannot have pets, but I like dogs.
OI: What would be a good theme song for your life?
TS: Enna we to soniya pyaar ve nahi karta jinna mera todta hai dil.
OI: Which fictional character would be the most exciting to meet in real life?
OI: What is the best /worst purchase you’ve ever made?
TS: I recently purchased a birthstone bracelet from Tanishq and I am loving it and the worst purchase is too much clothing.
OI: What’s a body part that you wouldn’t mind losing?
TS: My waist tires ( winking)
OI: what’s your biggest screw up in the kitchen?
TS: I have not been to my kitchen for ages, whenever I go to my kitchen like when my mom is not at home, I can’t even find any ingredients and need to ask about everything to my maid.
OI: What’s the most useless talent you have?
TS: I can sleep all day…..hahahahaha
OI: One thing you are obsessed about?
OI: What’s the weirdest question you’ve been asked?
TS: Are you a virgin?
OI: What has been your best / worst date?
TS: I don’t have any best date but I had many worst dates…..like one weird line that I heard on a date from the guy is “ Aapka Aaj ka quota poora ho Gaya ab AAP Kal Kiske sath jaoge” like that was so weird, how people can be like this. I have many worst dates.
OI: Are you a bathroom singer?
TS: Not a bathroom singer actually but I am a happy singer, whenever I am happy I start singing.
Your Perception of life
OI: What things in life are still a mystery to you?
TS: I give my best in every relationship, still I don’t have good friends I just wanna know why I don’t have genuine people in my life.
OI: What things in your life would you give up instantly if it got you to an even better place than you are now?
TS: I am very lethargic, would like to give up my laziness.
OI: On what do you spend the most: clothes, accessories, perfumes, innerwear, or anything else?
TS: I am lucky enough that I don’t need to purchase clothes so I don’t spend on clothes I spend on makeup and jewelry.
OI: What do you do when not working?
TS: I am sleeping …hehehehe
OI: Do you believe in love at first sight?
TS: Yeah I do strongly believe.
OI: Which life would you prefer for your children: Stardom / simple one.
TS: As per their choice.
OI: How would you describe yourself in 5 words?
TS: Passionate, positive, hard-working, prideful, and glamourous.
OI: What makes you smile and what scares you the most?
TS: Little cute gestures I always admire that always makes me smile, and deleting my Instagram account forever scares me the most …hehehehe
OI: What is your greatest strength and weakness?
TS: My mom is my strength and losing her is my weakness and trusting people too quickly is also my weakness.
OI: For the people who don’t know about you, can you tell us a little about yourself and your blog?
TS: I am an influencer, I make trends and I have followers from 16 to 25 age group I inspire people for trends and positivity. I collaborate with many brands for shoots, catalog shoots, youtube videos, and doing many more media projects these days.
OI: Is being an influencer is your full-time profession?
TS: No, I am a student. I am pursuing my graduation.
OI: Every influencer has a story behind it. What was yours? What was the motivation behind getting into this influencing industry?
TS: I just wanted to share my knowledge of fashion and positive motivation. I continued the same with passion for around two years without any intention of getting into the influencing industry and then later on the love that I got from my followers made me realize that I am actually inspiring people and then at that moment I decided to get into this industry professionally.
OI: Who has been your inspiration? What inspired you to shoot the videos?
TS: There was a girl in my locality who is doing these video shoots and all and she motivated me and one day one of my friends who is a photographer, told me that he will shoot for me and we went to Hauz Khas Village to get the shoot done. He said you should have good pictures you look beautiful and then I thought that I have put so much effort into the shoot and why not share the knowledge and then I started sharing the same on my social media channels and that’s how it all started and grew up gradually.
OI: Which were the biggest challenges that you had to overcome when you started off?
TS: Oh, that was my weight.
OI: Fashion and lifestyle are a rather cluttered segment. What is the one thing that gives you an edge over your competitors?
TS: Hmmm …I post conceptualized pictures on my feed. I always post professional pictures on my feed I never click pictures from my phone. I conceptualize my shoots there is a whole team working behind my shoots.
OI: How you categorize your Instagram page? What is your primary category: Fashion, Travel?
TS: Its Fashion and lifestyle
OI: How did you get 143k + followers on Instagram?
TS: it’s all about quality posts, people actually wait for the good content. I post that and hence I am getting it. On average I am getting 1200 followers on Instagram every day.
OI: Are you concern about followers/views?
TS: Of course, I have gained these followers through immense hard work.
OI: How, when, and where you shot your first video? How was it felt?
TS: It was in HKV ( Hauz Khas Village) in Delhi and my friend shot for me.
OI: What were the responses like?
TS: It was good enough to motivate me to continue the work, and look where I have reached. Talking about numbers there around 350 likes on my first picture.
OI: How you edit your photos?
TS: Only Lightroom and I don’t edit much actually I have all pictures shot professionally so the photographers are doing it for me.
OI: How you find photographers and videographers? Are they always paid or collaborate?
TS: Always paid. I strongly believe that if you don’t invest you won’t get any returns.
OI: How much you pay to your photographers for a shoot?
TS: It’s around Rs 3000 to RS 5000/-.
OI: How do your day and week look like?
TS: I am actually not a morning person so I usually wake up late and I usually shoot on weekends as I am a student so the rest of the days I have my college. So I get ready in my casual outfits and pack my shoot outfits, matching accessories matching footwear and makeup. Then we head to the location along with the team I have a very generous team. I have around 10 people in my team which includes two photographers makeup stylists and their assistants.
OI: Who are your audiences?
TS: Audience of age group 16 to 25 years.
OI: Brands first, or audiences first?
TS: I actually keep myself first. Hahaha…like if I actually like any product/service I will promote it. That’s the only rule I follow.
OI: What projects are you currently working on?
TS: Currently I have started doing youtube videos, So I have collaborated with many huge youtube channels. And I am ready to do music videos too.
OI: If there was one thing that you feel makes your blog/channel stands out, what would that be?
TS: My motivational quotes.
OI: Where do you see yourself in 5 years? What are your plans for the same?
TS: I want to start my own clothing and accessory brand and I might extend it to makeup also.
Bloggers / Youtubers
OI: Do you ever get stuck while planning for shoots? What do you do then?
TS: Yeah !!! I always get stuck. It’s kinda task for me to plan the shoots completely and to match the timings of all the photographers and makeup artists, location availability, and many more. I make Whatsapp broadcast lists so that I get the availability of everyone through just one message.
OI: Do you promote your blog /channel? What promotional techniques work best for you and why?
TS: I never promote my account. I just do my work properly and post good content.
OI: How you approach brands?
TS: I don’t approach brands I just do my work properly and brands contact me.
OI: How long you took to get brands to contact you?
TS: It took 3 months. It was a beauty and skin brand: Blair and Blush.
OI: Was there any brand that you didn’t know about before they contacted you?
TS: There are many, like the startup brands, you never know about it. I actually like startup brands as they always came up with unique concepts.
OI: How long you took to receive your first payment?
TS: It took 4 months. My first brand Blair and Blush was so happy with my shoots that they paid me for the next month.
OI: How long you took to get the first paid brand deal?
TS: Its Rs 1000/-
OI: Lowest money paid by any brand (amount)?
TS: RS 1000/-
OI: Highest money paid by any brand (amount)?
OI: What do you find to be the most gratifying aspect of being an influencer?
TS: I feel so grateful to have the power of influencing people, I feel so good when people follow and consider my opinions.
Youtube / Blogging Business
OI: Current Team size, Are you hiring?
TS: Yeah I have around 10 people in my team, right now I am looking for a social media manager for myself.
OI: Do you read and reply to all your comments?
TS: I try to do that.
OI: A blogger or an influencer – what do you call yourself?
OI: Weirdest brand brief/request ever?
TS: Post their E-pamphlets for free. They don’t understand that it ruins our feed. Also, nobody watches these pamphlets and people unfollow us too.
OI: From ideation to execution please take us through the process of creating one video/ blog/photo post? How do you stay relevant and relatable?
TS: Okay. For example, if there is some clothing brand then I choose clothes that are different for my feed. Then I choose the outfits from the brand, then I look for the matching accessory, then I think of the concept like how I would promote the outfits so that I can deliver the message in a creative way so that it interests my audiences. Then I talk to my photographers and discuss the concept if they can deliver my thoughts or not. Then I look for make artists and hairstylists. And that’s how I create one single post.
OI: How do you monetize your blog? Do you work with brands often?
TS: By brand collaborations and also I do modeling for brands.
OI: How do you negotiate your commercial collaborations?
TS: I have fixed charts for setup brands and startup brands and don’t negotiate on that. Mostly I get deals through PR agencies.
OI: What will be your tips to Youtubers/bloggers/influencers who are striving to startup?
TS: To post regularly, be patient, post good quality and meaningful content, and just be yourself. And just don’t quit.
OI: Any plans for acting in movies?
TS: Yeah definitely I started doing youtube videos and whenever I will get a chance to be in movies I’ll definitely love to do that.
OI: What is the next step?
TS: The next step to get my Instagram account verified.
OI: Does your family support your business? Are they supporting from starting? How they are involved/ encourage you?
TS: Yeah I am lucky, my family supports me a lot they just want me to do my work ethically. That’s it.
OI: If you get a chance to start your life all over again, what would you do and Why?
TS: I will involve my mother in every step since the beginning, I want her to be my journey’s part at every step, but I would definitely do the same thing I am doing right now.
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-Story Covered By: Saloni